Changing Current Marketing Strategy for Cruise Line Essay -- business

STRATEGIES REJECTEDocean Goddess Cruises, moderate (SGC) is obviously not accomplishing what it needs to financially to obtain a ordinary share of the market. There are a number of current strategies that will be reconsidered and rejected.SegmentationThe first of these strategies that will be rejected deals with segmentation. ocean Goddess Cruises has not adequately considered luxuriant segments in the market, which has been a major subscriber to the lack of market share. SGC should eliminate all plans for monosegmenting. As stated in earlier spread overs, the segment that SGC is trying to target (i.e. lawyers, doctors, CEOs, etc.) is not large enough to make consistent profit. SGC must look at some other(a) segments to a greater variety of passengers, which may then lead to increase market share and revenue. We halt found that the current segment is outlying(prenominal) too narrow and complex. SGC may wish to try and market more than to the upper-middle class or middle cl ass portion of the population. In appendage to this rejected strategy, it is important that SGC does not oversegment in their efforts to improve the company. Oversegmentation is extremely high-priced and a majority of segments do not have the financial abilities it takes to make merry a ocean Goddess cruise. Also, the current facilities are very limited, considering SGC except employs to ships. advertisementA second strategy that has been rejected is one concerned with the consumer consciousness of SGC. Currently, SGC is only advertising to conk out agencies. Coupled with segmentation, SGCs current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. solely a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, in the raw efforts must be made in the advertising plan. Mere travel agency preachations are not going to be enough to upkeep SGC alive in the marketplace. Other vehicles are going to be requirement to spread SGCs message about the luxuries and benefits of this extraordinary cruise. At the hand over time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi... ...lavishness of the cruise.The End of AutonomyCurrently, Sea Goddess Cruises is merely in a business sense. They are not associated or affiliate with any bigger cruise lines. It may be lucrative or profitable for Sea Goddess to lose this autonomy. SGC should attempt to merge with a larger company, such as Carnival. A larger company might want to adopt SGC as a smaller, little sister type of company. This could pass on customer awareness greatly. For example, if a couple is looking to take an expe nsive, nonpublic cruise, they may look to Carnival. Carnival Cruise Lines or the travel constituent may view Sea Goddess as more fitting for this couple. They could recommend to the couple they might be more suited for a Sea Goddess cruise. The relationship could be reciprocal, because Sea Goddess or a travel factor could, in return, refer a family of six to a Carnival cruise. They could similarly cooperate together in advertising schemes. As you can see, Sea Goddess needs to undergo some major changes. These changes could help lead to a more positive business image. The strategies that have been rejected in this report will help lead SGC to increased profits and customer awareness.