Essay --

Marketing Orientation focuses on identifying and meeting the abstruse needs of the consumer (Unknown, 2013). The textbook states that there are five food marketing orientations social marketing, crossroadion, strategic marketing, customer and sales (Daniels, Radebaugh, & Sullivan, p. 595). Avon addresses the customer, production, strategic marketing and social marketing by granting each country the independence of selecting products based on the use up of the consumer as nearly as to develop those products. Distribution of the products is also considered as it pertains to each individual country. For example, door to door sales are not allowed in China so Avon launched beauty boutiques, beauty country and fissiparous stores throughout the country to accommodate the law of the land. Avons sales has increase dramatically as the compevery expands its footprint globally. There are a few reasons why Avon is so dependent on its foreign operations in comparison to the home ope rations. For one, Avon recognizes that competition at home in the beauty industry has increased immensely. The business has done so well and grown so much that there is hardly any be untouched market space in the United States for the products. To expand would blotto that the company would have to take sales from competitors. A feat in my opinion the company enkindlenot easily take on. A customer can buy whatever brand of beauty product of their choice from any store that sells that product so unless that customer is not in a position to do this they may be less likely to purchase from Avon. Additionally with security concerns being the way they are in right aways society no one takes pleasure from anyone knocking on their door trying to persuade them to buy a p... ... Additionally the intimacy of the customer and supplier are of absolute importance to ensure cost are kept to a minimum.The current dynamic and competitive surround of businesses today is not without challen ge. Avon is faced with having to compete with quick market changes and must(prenominal) enhance their ability to innovate as well as roost attentive to the various trade rules and differences in each country. The cost to view and expand a product line in the global market could be very high. Having to increase quality throughout the entire product line may be tough. Delivering the right products at the right cost, at the right moment and in the right quality are make factors to Avon global success. Avon must maintain an effective supply chain heed system in order to save the company money as well as help to provide great value of products to the customers.