Food Lion-Case Analysis Essay

nutrition social lion LLC is an American grocery store society headquartered in Salisbury, NC, that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the sustenance lion, Harveys Supermarket, Bloom, Bottom Dollar nourishment, and Reids banners. With approximately 73,000 employees, Food lion LLC is the largest subsidiary of Delhaize Group. Delhaize Group is a provender retailer headquartered in Belgium, which operates in s take aim countries. Delhaize Group was founded in Belgium in 1867.The principal activity of Delhaize Group is the operation of food supermarkets in atomic number 7 America, Europe and Southeast Asia. Supermarket News ranked Delhaize America No. 10 in the 2007 Top 75 North American Food Retailers found on 2006 fiscal year estimated sales of $17.3 billion. By cutting its budget items dramatic everyy, Food Lion has been able to offer everyday low prices to consumers a nd lull manage to reap some of the highest profits in the supermarket industry. Faced with a struggling economy and increased competition in the form of supercenter outlets, Food Lion has responded with some store closures and field force reductions, plainly has excessively sought to revitalize the grocery shopping experience through the launch of a store concept called Bloom, intended to provide a uniquely convenient layout and competitive prices. Key Dates in the companies History1957-Food Town is conventional in Salisbury, North Carolina.1974Belgian grocer Delhaize acquires Food Town.1982Company modifys its name to Food Lion.1986Tom Smith, who started at the company in the 1950s as a grocery bagger, becomes CEO of Food Lion. 1999A new vigilance aggroup seeks to revitalize Food Lion.2001Food Lion becomes part of Delhaizes umbrella company for its American holdings.Case AnalysisThe faced many challenges ofttimes(prenominal)(prenominal) as information technology (IT) in t he managing financial records new-madely, with system audits and unvarying failures. They broken many rules within the Sarabanes oxley act. The sarabanes Act which is besides known as the Public Company Accounting Reform and Investor Protection Act (in the Senate) and merged and Auditing Accountability and Responsibility Act (in the House) and more commonly called SarbanesOxley, Sarbox or SOX, is a Unites States federal Law that set new or enhanced standards for all U.S. Public company boards i.e. food lion, management and public placarding firms.The problems last mentioned proved to be linked to inadequate timing in cooking activates, and inconsistent level changes with corporate management. Outside of the above Food Lion faces many staying afloat in the technological advanced completion such as Wal-Mart. Struggling against many influcuations in the prices and bundling package deals. Food lions attempts to offers things that others dont to set their standards apart with a re cipe theatre and automated shopping list that can be sent to local anaesthetic providing retailers. Additionally, food lion offers retailers many different purchase options with the MVP card, which also, allows them economize records of the customers shopping habits and budget. Creating coupons suit the needs of certain individual shoppers has revolutionized the food retail industry. These marketing strategies atomic number 18 non original hardly nonetheless quintessential for their success. One of the most innovative situations that food-lion is the vendor diversity clause which is not only an anti-discrimination minorities but offers specials contracts with minorities.Additionally, joining forces with exterior company guiding star, which a rating corporation for the products, services, and treatment proved by and for Food Lion. along with Animal welfare survey and verification with green goods and poultry products. They are known for deals and bonuses in the food industry. Food lion is known for sales and promotions, which as allegedly breaking the competition down to the lower deals to even remain marketable. Providing weekly sales on curtains products for a limited beat only. Furthermore, offering Shoppers Companion online, which is where shoppers can offers suggestions and comments and concerns, i.e. management tips and unsanitary employees.The new and modify MVP card issuing not only saving, but also saving star credits which generates real money on rebate and giveaway options. The MVP card also, has Tally register where the online system keeps account on how much you have saved with the card printable coupons from home. The company will re-open over 269 stores which all are going to include detached grocery giveaways. Also, large charity donations and contributions to groups such as boy and female child scouts of America, YMCA, Feed the children, Harvest Hope, and large donations of free food to may shelters and orphanages much of the public views the company as not just a supermarket but a savior. Currently the company has plans of expanding thought the central, and western regions of the United States, but first wish to stabilize their current stations and locations. Some recent news and talks of merging with some of the completion on the levelConclusionI conclude that even though the margin for change increasing along with customer demand shifting, Food Lion has through a great job to cope with inconsistent data put down and observed. By offering more customer demand based products sooner of consumer retail they has improved on revenue. They has stood by their actions scandalous and praiseworthy, from branch settlement and violating of SOX act codes to donated billions and saving many small third world countries to hunger. Moreover, their outline is a good one lower the prices give them fresher produce and improve the overall shopping experience, and they certainly have lived up to their promises and expectation s. many another(prenominal) of these issues have been fixed by great change in management process for hardware, software database, and application groups. The company received a dully-awaited makeover in the past few years, which will surly sustain them for decades to come. Food Lion has many pitfalls such as competitors, and technology, however overall with studious work ethics they will prevail and maintain.