Business Plan Term Paper Example | Topics and Well Written Essays - 2500 words

Business Plan - Term Paper ExampleWe exhibit a more(prenominal) consumer companionable corporate persona, which makes us more attractive for an economy conducive to socially responsible business ethics. because we cleft green products and services that be environmentally safe. This helps our company define further separate ourselves as an identity unique from our competition. The current market for our products can be easily converted to our firm because we offer competitive products that offer unique advantages for our clients, their customers, and the environment. We predict that we entrust be able to reach a spherical consumer base of satisfied and loyal customers that could permanently establish our company as a major sh beholder in the industry. Business Description Clean Wheels has the potential to be one of the leading car aftermath companies in the atomic number 18a. The market is comme il faut increasingly stagnant as the market for stand alone brick and drive car washes dominate the industry. Our business structure utilizes a nationalized networking system where we atomic number 18 able to independently thrust workers in different parts of the U.S. to wash peoples cars on demand at their specific locations. These washes can betide while they are at work or at home. This makes access to convenient car washes more accessible. The most interesting aspect of this company is that it is able to outsource the major cost of equipment to the individual contractors who will fulfill the service. While the company merely maintains a web aim and call center to process the orders for washes, the network that the site leverages helps decrease the overhead cost. The internet is growing as a medium for individuals to shop through which poses a significant business opportunity to our company. By capitalizing on generating leads, we are capable of creating a new work in the existing market which allows us to profit from the logistical centralization of th e sales framework. Moreover, we are acquittance to mandate that our drivers use specific soaps and cloths in order to represent the overall branding strategy of sacking green. Consumers are increasingly loyal to companies that make attempts to respect the environment amid fears of reaching a point of no return. Industry and Market Analysis Market Summary The national market for car wash companies is becoming increasingly competitive as the industry becomes consolidated in major markets and segmented where there are lower population numbers. Moreover, the internet is becoming a major destination for shoppers. Especially for affluent individuals who are likely to be the heavy users of the service that we provide. While our end user is the consumer who gets their car detailed, our direct customers are the contractors who are going to wash the cars. This makes our company increasingly dynamic in terms of our ability to farm competition within different regions by allowing individuals to bid for our contracts. Market Demographics The profile for Soapy Rides target customer consists of the following geographic, demographic, and behavior factors Demographics Male womanly- 63% 37%. The reason for this discrepancy in the male to female ratio is due to the fact that men on average care more about their automobiles. The entropy indicates that men are more likely to dedicate a portion of the budget to their cars with accessories. Additionally they are more likely to