Ericsson Headquarters in Cyberjaya: Architecture Theory

Ericsson Headquarters in Cyberjaya Architecture Theory1.0 de ex subroutinelySerina Hijjas is a easily cognise Malaysian architect and withal the director of the Hijjas Kasturi Associates Sdn. She had 20 over years experience in this architecture design field. Serina took over her pa interest in this architecture field as her dad is too an architect , Hijjas Kasturi, the founder of Hijjas Kasturi Associates Sdn. Serina graduated with a Diploma in Architecture in University of Sydney and unmarried man of Science in Architecture from the Barlett School of Architecture in England. She was once an archietctural assistant with the Foster Associates, focuses on masterplan for King Cross for two years after her graduation. Later on, she decided to blow over to Malaysia and work for Hijjas Kasturi Associates commission on conceptual design, contract management on retail, office edifice and commercial. She involved in Masterplan in Putrajaya.Serina Hijjas is the founding member of Mal aysias Grren Building Index technical Committee, which she is very qualified with her experience and architectural background. The Committee acquires the professional membership of boards of Architects in Malaysia and it corporates with the member of PAM. One of Serina greatest achievement with her company was acquiring involved with the Putrajaya Masterplan design. Her company also work in round(prenominal) otehr plenty massive scale discombobulates such(prenominal)(prenominal) as the Masterplan Core Island Boulevard for Putrajaya and Putrajaya Convention focalize, Ericsson Malaysia at Cyberjaya, Telekom Malaysia Headquarters Building, ASEAN Instisture of Medicine, and much more. She has been very active in the ara of zip Efficiency and suatainability since her formative years of architecture practice in The Fosters, London. Besides get involved in much of government projects, she has also gave much talk and be a beloved speaker in bountiful her speech and talks at vario us verdancy architectural seminar. on that point be few awards that she had won during these 20 over years of experience which is the Asean Energy Efficiency give for Securities Commission Headquarters, Bukit Kiara in 2001, noneinated for the Aga Khan Award for Telekom Malaysia Headquarters in 2004, Exhibited at the Royal academy Summer Show, Tower Category for Telekom Malaysia Headquarters, 2nd Place International, Dubai National Library Competition in 2005, Asean Energy Efficiency Award for Telekom Malaysia Headquarters in 2005 and world nominated for the Aga Khan Award for Putrajaya Convention warmheartedness in year 2006.ii.Project descriptionThe aim of this project is to convey and understanding of architects architectural theory by a direct observation and analysis of his projects. distributively of the architectural elements in the chosen building de divide be broken down and matches with the relevant architectural theories. Besides that, analysis of the human rel ationship between architecture and its social, cultural and intellectual context leave alone be conveyed through diagrams and essay.iii. Building de andIn this essay, the chosen building to be analyzed is the Ericsson RD Building designed by Serina Hijjas, The client of this project is the Ericsson. This building is the headquarter of Ericsson in the Asia country. The budget of this project was RM110 trillion and it completed in the year 2002. Its the home of the Swedish telecommunications giant, is located in the Multimedia Super Corridor, Cyberjaya. This unique building, with a total melodic line- instruct arena of 300,000 sq ft, houses state of the art facilities for RD inventions.The air-conditioning system utilizes the chilled water from the regulate cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the ripe concept of raised-flo or utilize science and precision air-conditioning system. (Effective Cooling Technologies,2006).2.0 EXTERNAL FACTOR 1- CLIMATEEricsson Headquarters in Cyberjaya has large overhanging eaves roof to continue excessive sun weightlessness to enter the building and affect the comfort level of users. The taste of the building in the billet, where the East west part of the building, is covered with long overhang eaves, act as a shading devices.The large overhanging roof at the sides of the building, having like a perforated type of roof, let the sunlight to penetrates in the external spaces forming an interesting shadows of spaces.Large overhanging roofs at the debut with full curtain groin creates a grand grip. Theres also a tree mental synthesis roof at the entrance to gives a feeling of welcoming to the users at the same time as a shading device, protecting the users from sun and rain. The interesting roof at the entrance, having the glass on the rooftop, letting light penetra tiong and modeling light giving a bright and interesting entrance.The central courtyard of the building emphasizes on the dandy of natural daylight into the spaces whereby the whatsoever(prenominal) sides roof having alittle of overhang for shading purposes.Greens, plants and trees were plant on the surrounding of the building to provide unassailable spreading and comfortable space.Trees planted along the road before turning into the main entrance of the building. The trees provides shades from the hot climate in Malaysia and also function in being green into the building, provides a comfortable and relaxing feeling to the user and passbyer.For good airing, cross ventilation and stack ventilation are being employ to attract wind into the building. External Wind goes through from the windows towards the stairs forming a stack ventilation, whereby cross ventilation were form when the opposite sides of the windows are also being open, letting through the wind to goes in and out to ventilate the building spaces.2.1 EXTERNAL FACTOR 2 ARCHITECTURE possibility CRITICAL REGIONALISMBeing a hybrid of Modernism and Regionalism, it embraces yet distances itself from two, aiming to cultivate a resistant, identity giving culture while at the same time having discreet recourse to universal technique (Frampton, 1983, p.20). decisive Regionalists are opposed to mindlessly adopting the narcissistic dogmas in the name of universality, leading to environments that are economically speak toly and ecologically destructive to the human community (Tzonis, Lefaivre 2003, p.20).Glenn Murcutt-Magney House (1984)Magney House is an example of critical regionalism. The house was constructed the regrowth of plant site where it is relatively wild and undeveloped. It has an external room which supports outdoor animated out of wind but relatively integrated with the sun and the absorb. The effect of this space on the plan is liberating-This space act as a overturns of a conve ntional model of domestic enclosure and posits a much more redefined and spatially various alternative.(Metcalf,2012)An influence architecture of this building is by the critical regionalism. For the Ericsson HQ, it adapts the greenary of the site and added more greens, use light temporal and a more humanic scale to blend with the site and nature, with the influence of climate in providing shadings and ventilation to the building, the Magney house also uses the material on steel and glass as the light structure for the house, compound with the tropic arrangement.Ericsson HQ integrates with the site where the orientation of the building at the site, having an easy and obvious access towards the building. This is because the location of the building are having the free access from the main entrance of highway. People house easily wealthy person a view access to the building from the highway. Easy access from main highway to the main entrance of the building. The site are surrou nded by greenery, having a beautiful scene along the road to the entrance of the building. The approach of nature towards the building focuses on the entrance, having a beautiful and grand entrance, having the water features and beautiful plants and trees to maneuver and let people know the entrance of the building.The approach of greens into the building intergrating with the site to express the tropical location. The site are mainly surrounded by greens, therefore,to match back with the site, trees are being planted at the surrounding where it non only function as aesthetic purpose,but also intergration towards the site, act as shading from the hot climate and heavy rain, and gives a nature and tropical feels to the users.The building height also provides a humanic scale and environment landscape design to the site. The design of height of the building doesnt gives a diswhitethorn and oppress feeling towards the users but a humanic scale, because of less and average height lev el of building.The materials used are mostly metals and glass. It brings a light feeling as the construction and material used are light, providing a permeability feeling to the users. blue glass curtain wall are being used, allowing the natural daylight to penetrates in the building, protraiting a good energy efficiency. Less artificail lighting is lacke to enlight the space in the building thank to the uses of glass. The design are effective in not just providing natural daylight, but also to prevent excessive daylight into the building, overhanging roofs and also metal cladding in the facade are being widely used. The facade having metal cladding that not only gives shades to the internal spaces but also act as a aesthetic value to the facade design that suits the environment. Metal material are a good material as it is able to use in Malaysia, where manufacturer of metal e particularly aluminum are widely found in Malaysia, and is is more environmental friendly material comp ared to concrete or bricks.2.2 EXTERNAL FACTOR 3 TECHNOLOGY AND MATERIALThe material used in the building are mainly glass and metal. It shows a light and ripe architecture behavior through the design, material and engineering used. The buidling are energy effiency through the engineering science used in the building such as the air condition energy sources. The air-conditioning system utilizes the chilled water from the district cooling (primary circuit) and is circulated into the building (secondary circuit) through heat exchangers. The state-of-the-art air-conditioning system installed in this building incorporates the innovative concept of raised-floor technology and precision air-conditioning system.Besides that, glass material used allows penetration of daylight into the building, providing free natural daylight, reduces the uses of artificial light thus cost reduces not only in lighting cost but also in air condition(ventilation) vice. Therefore, it is a good consideration of design and strategy in designing on efficiency of the building and environmental. Framing the view of internal and external.Metal stick to roof are used in the building where the lattice truss can support wide railway cariety of roof system due to excellent strength to weight ratio. It can weigh till span of 40m without need for intermediate support column.It allows the designers to dumbfound a greater flexibleness when working to optimise internal space. Metal truss roof provides light construction, durable, long dieing, prevent pesticides, and doesnt need finishes.The structure used in the main entrance as a shading devices are known as the trees structure as the structure of support branches out just like a tree. It is also known as umbrella like structure as it opens up like a umbrella. This structure are light and also mainly use as shading devices in Malaysia along the Jalan Bukit Bintang.The advantages of using metal and glass.Metal has a high strength and weight rati o. Thus steel are very suitable for long span building, having high ductility where it has the energy absorbing capacity and depart not prevail on sudden failure. Whereas glass allow natural light enter the space although it is enclosed. This very earth is the idea behind applying glass materials in wall construction. The energy usage is reduced. Besides that, air conditioning system does not have to function more in order to fully cool an area because glass is a bad conductor. Choosing this two material in the design, it helps to alter not only in the energy efficiency but also environmental friendly and also gives a modern style design.3.0 CONCLUSIONAs nutshell, energy efficeincy and sustainable is being practices into the design where the daylight and climate factors are being considered, whereby the influence theory are the critical architecture that integrates and blends well with the location and teh site, and also the material and technology chosen is of the essence(pred icate). These 3 external factors is what that influences the design and the end product of the building. Where, this building really integrates and though well on. Ms Serina Hijjas has implied well her knowledge on the idea of how to gain a better energy efficciency to helps and improve to provides a better products, things to the client. The thought of using the the chilled water from the district cooling and incorporates the innovative concept of raised-floor technology and precision air-conditioning system is very well thought of. It leads us the younger generation to realize her efford in bringing her practice of sustainability to her design in reality is what we should learned from her. The critical regionalism is greatly transformed and applied into her design well with the site. From this whole assignment, i felt very grateful to have meet such a great and famous architect and learned many thing from her, thorugh this analysis where contrasting types of approach can leads to many unalike things in a design, where thought of the site and location is very important to blends with the building.Business Plan for cable railway gondola car Kursaal Entrepreneurship AssignmentBusiness Plan for Car Kursaal Entrepreneurship AssignmentEntrepreneurshipAssignment-Business planXue ding1.0 Executive SummaryCar Kursaal is a local company that pass on fissure auto auto damp work for car owners. It exit be established in the Christchurch city which forget be located on the Riccarton Road and near by Puriri Street. It will has 1500 square meters large which will hold two sides of wash bays and four bays will be set up on each side. High quality function will be available to offer not only for location people, but also for travelers who are tour around the city. The amount of this coronation will up to 1 million dollars including betrothal for place and establishment of materials. Car Kursaal will offer varied types of car wash operate such as self-cle an function, vacuum-clean renovations, shampoo avails and polish services (Midtdal, K., Jelle, B. P., 2013). Customers are able to consume any type they want even though just use one amount of car wash (just use water).Car Kursaal has its special characteristic for service sales that customers can choose different models of services for their car wash according to their needs. Absolutely, different types of services have different cost for respective(a) income of people. Some studies indicate that no one car wash service offer different models of services for car users in Christchurch. There are 300 thousand residents in Christchurch (Love, T., 2011), in addition, there has many international students, workers and visitors in Christchurch. Almost everyone has a car in their daily life. Therefore, the market of this company has extremely perspective dough.1.1 ObjectivesThe amount of sale reach 50 thousand dollars per month.Establish one new site after 1 year running of the front car wash stool.Establish to a chain car serve company in Canterbury region in 5 years after the first frequent open.1.2 MissionCar Kursaal is dedicated to providing customers the whole car-care experience and focusing on the different types of services to customers to satisfy all requirements from customers. In addition, it also to providing both of owners and employees a beautiful reward.1.3 Key to successCar Kursaal will be located on the Riccarton Road which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. Although this district has more traffic flow than otherwise districts of the city, this car washing site will has a notable denoter in front of the shop that will be convenient to help people to consider the sign. In addition, Car Kursaal will use new equipments and systems to support the services such as staple open wash bay (the overhead design with no floor steel) and Smart 360 technology (pro viding preference for flash dry service that takes no additional time for basic dry which is performed by a rinse and dry in one operation). However, or so publicizings will be set up both on daily newspaper and road advertising board. The words The home of your cars will be used for advertisements.2. Company SummaryCar Kursaal is a dynamic company in Christchurch and it will provide different types of car wash services which include self-clean and other auto car wash services in Christchurch city. High quality services and new equipments and systems will be provided for customers. It will has eight car-wash bays to offer vacuum services and polishing services. It will also provide some drinks and food for customers. The owner has been a chief operating officer of a car pluger company for around ten years. During those then years, the owner was running some other business such as night club.3. Product DescriptionSome different types of services will be provided for customers inc luding Self-clean Car Wash, Shampoo Wash, and Polishing Wash. Self-clean Car Wash will be the simplest service among those services but the price will be the lowest that means customers just cost 8 dollars to wash their cars, but it will limit the wash time they use. It will provide 5 minutes to use the water facilities and 10 minutes to use the cleaning facilities. The second type of car washing ways is Shampoo Wash which is much easier than the first one, the cost of this service will be 12 dollars. another(prenominal)(prenominal) one is Polishing Wash which will include special step to polish cars. It will be the highest level of those services and the cost will be 16 dollars. On the other hand, the last two ways of auto washing services will provide another option for car drying, just need cost one more dollar to save much time for drying step using flash dry smart system which will be convenient to both of customers and shop owners.4.1 Market SegmentationThis car washing shop will be established on Riccarton district which is near to the University of Canterbury, Christchurch Boys High School, Bush Inn Centre and Westfield Riccarton Mall. There are several different kinds of customers that will be involved in, that are, university students, high aim students and their parents and visiting and shopping customers. The larger multitudes of the prospective customers that who will do the washing services will be shopping customers and university students. The smaller one should be high school students and their parents. Another prospective group of customers will be from car rental company and car deal company. There are many companies engaged in the hire of cars, car tental is generally for a level of days, and the customer has to fulfill certain formalities and sign forms (Hirshberg, I., 1994). They must concur those cars clean before they return them.4.2 Target Market Segment StrategyDue to the location of this shop, three different markets will be con sidered by us. The first one is shopping and visiting customers who are shopping in the two malls which is expound above. This market will be the most important one because they have pay capability to cost some money to wash their cars when they after their shopping. The second market will be the students from Canterbury University. This group has the largest resemblance of all customers because the university has more than 20,000 students which include both of domestic students and international students and most of them may have some savings from part-time jobs or other ways which means they will have some finance support to do car maintain services which include car washing services, but they may not have enough finance to support their extra car expenses compare to shopping and visiting customers. The last market should be high school students and their parents. However, not many high school students have their own cars but the prospective customers should be their parents be cause they have more chances to go car washing shop when they meet their children in high school.For the customers of car rental company, because of the rules which is from car rental company that customers must keep the car clean, those customers have more chances to go a car washing shop to clean their rent cars.4.3 Market needsThe advantages of this business that others does not have are we have different types of car wash ways to offer different types of customers that means they can choose different levels of cost to finish car wash. It will be much convenient to the customers that they can spent less money if they are not in good finance conditions but they want to have this service. As we known, almost all auto car washing sites in Christchurch do not have variable choices for customers and the price are not flexible. That is the reason that Car Kursaal will have the most chances to get the prospective customers if we can offer them different prices because Car Kursaal will o ffer much cheaper prices for different washing ways.5.0 Strategy and implementation summaryFirstly, the investment will be recorded by management group. The money which is invested will be divided by three, the first part will be used for rental places and decoration, the second part will be used for buy some equipments and system installation, the last part will be used for boil spending. Budgets will be built before the shop establishment and we will prepare additional 10% extra budgets of all the cost in grounds some emergency during the establishment. Management team up also will supervise the whole business when it is running (Yusuf, Y., Gunasekaran, A., Abthorpe, M. S., 2004). Three teams will charge different part of business operation. One is about daily operation, one for equipments maintain and one for finance supervision. Each group will has one team attraction and several staff to charge different things and the team leader will in charge of their team and play a ro le to communicate the manger and other team leaders. One week team meeting will be hold by team leader and one month management meeting will be hold by manger to track the establishment process.5.1 Competitive EdgeSome petrol station are the competitors such as BP, Mobile because they also offer auto car wash services for customers and they have opened for a long time that some customers are used to go there to wash their cars. Therefore, the price and the special services will be our unique characteristic which is distinctive from other car washing places. Another unique competitive edge is we also offer pick up and drop off service. We will use a systems for communicating information for both of customers and the shop. This system can provid a confirmation or temporary receipt for customers and also can memory for reference when the customer come to pick up (Danel, A. R., Lohrey, D. W., 1989). The most problem should be how to apply a reputation.5.2 Sales strategyA strong adver tisement will be used at firstly stage of running this business such as TV advertisement, newspaper and other ways to let customers know what kind of services we can offer them and what are the advantages we have and how much money they will save if they choose go to our place. Also, we will make a cooperation with AA company to give some discount for AA members and to promote our reputation. For people who are not AA member, we will give another discount that provide 5% off per liter after they done 5 times of car wash services. Also, we will offer customers some long-term contracts that is more convenient for both of the company and customers.6.0 Management summaryRefer to 5.0, we can see three different team will in charge different kinds of works. Therefore, team leader of the groups will be the important role for the business. Each team leader will be selected by their working experience, education background. They should have at to the lowest degree college certificate and at least 3 years related working experience. Every prospective employee should deflect their CV and give a oral representation for their working experience which include customer service skill, communication skill. Team leader will be paid for average salary plus some achievement awards each month that will depends on the amount of sales.7.1 Projected profit and lossThousands of cars are running through Riccarton Road. If 10% of those cars choose our car washing shop to do washing services, the profits will be approximate on 40 thousand to 50 thousand dollars per month. Equipments loss will be the most important one. Also, some long-term staff quit will be another loss for the business.7.2 Projected cash flow8.0 ConclusionCar Kursaal will be a modern company to provide modern ways of car wash services to people who are funding in Christchurch and who are visiting and studying in Christchurch. 1 million New Zealand dollars will be invested in this project. This shop will take up 1500 square meters and will be located on the Riccarton Road of Christchurch City. This location is near by some education places and shopping malls which is convenient to customers who are living there and going there for shopping. New equipments and new technology will be used in this project. Some excellent people will participate in this management team. Some advertising and progress will be used for boost this company reputation and the advantages of this company should be the cheaper price and diverse types of washing services. This business will have a brilliant profits in the future.ReferencesDanel, A. R., Lohrey, D. W. (1989).U.S. Patent No. 4,803,348. Washington, DC U.S. Patent and Trademark Office.Hirshberg, I. (1994).U.S. Patent No. 5,289,369. Washington, DC U.S. Patent and Trademark Office.Love, T. (2011). Population faecal matter after natural disasters a literature refreshen and assessment of Christchurch data.Sapere Research Group.Midtdal, K., Jelle, B. P. (2013). S elf-cleaning glazing products A state-of-the-art review and future research pathways.Solar Energy Materials and Solar Cells,109, 126-141.Yusuf, Y., Gunasekaran, A., Abthorpe, M. S. (2004). Enterprise information systems project implementation A case study of ERP in Rolls-Royce.International Journal of Production Economics,87(3), 251-266.