Overview of a Luxury Fashion Brand Essay Example | Topics and Well Written Essays - 2000 words

Overview of a Luxury panache Brand - Essay ExampleThis paper Overview of a Luxury Fashion Brand looks at ane Burberry as a luxury put up that has been successful despite the challenges that have existed in the appearance market. In this paper an overview of Burberry is given based on its success in the industry. The mark has been outstanding and is defined by the Britishness, independent luxury positioning and heritage as well as history. Compared to other brands in the devise industry such as Prada, Zara and Ralph Lauren, the brand has been doing fairly well. Burberry is a distinctive global luxury brand that was founded in 1856. The group has a British background. Over the years the bon ton has built a firm and outstanding reputation for innovation, design, and craftsmanship. The group has much focus on outwear, best known for its trench coats. The company designs, produces as well as sell products under the Burberry brand. The company based in London sources its gross mate rials from UK and other external suppliers it forms network with. The content of marketing as well as marketing programs running(a) and digital, are internally designed to promote the brand and product features to the consumers. Being that its products are sold globally through proprietary retail shops as well as third party wholesale customers, the brand needs a strong fashion marketing strategy to counter the competition in the fashion world. Marketing is in fact one of the core corporate functions that keeps the brand at par. The brand has as well embraced digital marketing.