The brand positioning of an Audi advertisement Essay

The denounce positioning of an Audi advertisement - Essay ExampleThis essay will argue that the ad is brilliant in conception, optimal in its audio-visual expression and delivers a powerful message to the audience. The ad runs for a mere 30 seconds but it encompasses layers of substance and connotations. Using four car keys as the only props, the ad illustrates or interprets the meaning of the logotype of Audi. The four inter-locked circles that form a chain is Audis logo and it is reminiscent somewhat of the exceptional Games logo. These days, marketers do not look to specify the technical attributes of a car, but instead use captivating captions and images to create a feel-good response from the potential customer. This observation can be extended to the Audi ad, for in its plan time span, it does not address core specifications. Instead it talks about generalized comprehensions and popular impressions of Audi and its competitors. What the ad competently achieves is to conve rt the logo into an symbol. Lexically, a logo is a graphic illustration of a callers name or brand. It need not stand for a deeper meaning. On the other hand, an emblem is like a talisman. It encompasses or represents a set of values and virtues. In this sense, the ad succeeds in showcasing the logo of the Audi as an emblem. Whenever people come across the logo in the future, these added meanings to it will come to mind for the audience. By associating strong ideas behind the ubiquitous logo of the brand, a strong relationship between visual perception and emotional recall of the symbol is achieved.