Using Via E-commerce to Increase Success for Wingate Systems Working Research Paper

Using Via E-commerce to Increase Success for Wingate Systems Working - Research idea ExampleFor traditional relationship marketing to work as it should in any organization, all former(a) business parameters also need to be in place. Recently, this has been identified in a forward-looking sit down as a holistic, dynamic and dialectical model. (Chang, 2004) Not surprisingly, this model was developed in an Asian maturation parsimoniousness context. The author noted that local firms in underdeveloped countries need to be creative in developing e-business strategies because they are operating in under-developed e-business environments. It that is true for relationship marketing success in developing countries, it should, therefore, be even more valuable to mature organizations operating in mature business environments. contempt the dot-com failures of the recent past, few would doubt that e-business is a main driver of the new and future economy globally. It is also safe to assume th at relationship marketing began its development when bricks-and-mortar businesses were able to operate without a positive Internet presence. Then, it was relationship marketing, and depended on such things as personal bankers, and personal shoppers, and arguably, within each organization that had added the relationship marketing function, it was viewed as a must have but with little relative impact on the bottom line.However, tierce things entered the business world that made it paramount for relationship marketing to become both continuous (CRM) and integrated into the business structures. Those three things were the development of digital technologies, the importance of intellectual property, and customer supremacy, defined as customization of product/service and trim down cycle time. (Chang, 2004)