How the E-commerce Companies Interact, Attract and Retain...

In this essay the researcher investigates on how the e-commerce companies interact , attract and retain customers. This essay focuses on how Search Engine Optimization and Search Engine Marketing helps to attract new customers for a company. The essay also includes how Social Media and Smartphones effect an e-commerce organizations. According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce involves much more than electronically mediated financial transactions between organizations and customers. More commentators refer to e-commerce as all electronically mediated transactions between an organizations and third party that deals with. By this definition, non- financial transactions such as customer requests for further information would also be considered to be part of e-commerce. There are many techniques that makes an e-commerce website presence on the web. One of the key is Search Engine Optimization (SEO).The SEO is used as a key tool for website owners to get more traffic to the website. It works in a way of analyzing and building websites so that they can found a lot easier when they are indexed by the search engine. SEO could help website contents to be more pertinent and easy understandability when search engines are crawling and indexing data. The main aim of SEO is to increase traffic and appear in searchShow MoreRelatedB2B And B2C Marketing Strategies Essay1379 Words   |  6 Pagesand tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing is the process by which your company builds and maintains strong and profitable relationships with business customers - by creatingRead MoreB2B and B2C Marketing Strategies1422 Words   |  6 Pagesand tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies employed and tools utilized by B2B and B2C e-business sites. Business owners, members of the management team and key decision-makers are primarily the target for B2B marketing programs. According to Management Centre Europes website, B2B marketing is the process by which your company builds and maintains strong and profitable relationships with business customers - by creatingRead MoreAlibaba s Dominant Business Model Essay1470 Words   |  6 Pagesinclude Alibaba.com and Ariba—both mainly targeting the business-to-business domain.† (Piccoli, pg 170) Principally, Alibaba is a Chinese business to business e-commerce company. Alibaba focuses on suppliers and buyers trading both domestically and internationally. The business to business marketplaces provide a platform to facilitate e-commerce between business sellers, whom Alibaba refers to as â€Å"suppliers†, and wholesale buyers. Suppliers and buyers would use the marketplaces to establish theirRead MoreGrey Case Study876 Words   |  4 Pageswas smaller but is growing and taking a shift into customer service due to technological advances in the Internet and E-Commerce. AMR research says it will be worth 16.8 billion in 2003. Asian companies have begun moving away from generalization model of marketing towards the specialization model. Companies are beginning to understand the importance of CRM because it costs 5 times as much to acquire a new customer than to retain an existing customer. Within the Asian Market, China is the main targetRead MoreCase Study : Hilton Ho tels And Resorts Industry1621 Words   |  7 Pagesindustry is integrated with other industries such as tourism, hospitality and airlines. Therefore factors that impact these industries—whether good or bad—also affect hotel operators and their ability to provide services to customers. Some of the greatest threats to a global company like Hilton are geopolitical factors namely terrorism and factions and poor economic conditions. Although there maybe correlation, regardless of which one comes first. As people fear their safety they are less inclinedRead MoreThe Elements Of Internet Marketing4060 Words   |  17 Pageselements of internet marketing 1.2 Internet marketing mix 1.3 Internet marketing tools/e-tools 1.4 Interactive order processing 2.1 Search engine marketing (SEM) and search engine optimization (SEO) 2.2 Opt-in email and email marketing 2.3 Best practices in online public relations 2.4 How business use digital media communities 3.1 Secondary market research 3.2 Design of an online survey 3.3 Use of electronic customer relationship marketing 4.1 An outline of internet marketing plan 4.2 A presentationRead MoreSwot Analysis Of Amazon1802 Words   |  8 Pages(a) Product – Amazon Corp. is one of the leading ecommerce platforms in the world. The company offers a wide selection of products. Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products and services that address market needs. These products and services include retail goods, Amazon Prime, consumer electronics, digital content distribution service, Amazon Video, Amazon Web Services (AWS), Amazon PublishingRead MoreMarketing Management : Mini Case Study Discussion1720 Words   |  7 Pagesfeeling in customers (Jones. K., ).† It creates an emotional connection between the brand and audience. Companies that utilize nostalgia marketing, apply nostalgic elements in their marketing activities to stimulate and activate consumers’ nostalgia and thus encourage their buying behavior. To do this the company adopts an effective marketing strategy utilizing nostalgic advertising and packaging capable of invoking nostalgic feelings in consumers. By utilizing this type of marketing, the company: 1.Read MoreGroupon, The Definition Of A Killer App1566 Words   |  7 PagesGroupon, the definition of a â€Å"Killer App† in today’s world, leverages global relationships to create an e-commerce marketplace with unbeatable deals all over the world. Consumers can discover the best a city has to offer in terms of restaurants, entertainment, and other leisure activities. â€Å"Groupon is redefining how traditional small businesses attract, retain, and interact with their customers by providing merchants with a variety of products and services including customizeable deal campaigns† (MarketwatchRead MoreSample Term Paper4597 Words   |  19 PagesSample Term Paper on: Management Information Systems [Writers Name] [Supervisors Name] [Course title] [Date] Management Information Systems The Concerns of E-Commerce In Internet time the attention span of customer is just 8 seconds. After that a shopper typically moves on. Whats more is that the Forrester research reports that 42% of the people leave a site unsatisfied will never return (Forrester, 1999). The cost of business in uncompleted orders is simply staggering- early estimates